Fan Yang (杨帆) | UCL School of Management

About Me

Welcome to my personal website! I am currently an Assistant Professor of Marketing at UCL School of Management.

Prior to joining UCL, I obtained my Ph.D. in marketing from the University of British Columbia, Canada. Before that, I earned an M.Phil in Industrial Engineering and Logistics Management from Hong Kong University of Science and Technology (HKUST), and a B.Sc in Mathematics and Applied Mathematics from Sun Yat-Sen University, China.

Please feel free to contact via fan-yang@ucl.ac.uk

Research Interests

Substantive: Marketing Analytics, Causal Inference, Digital Marketing, Two-sided Markets.
Methodology: Statistical Models, Bayesian and Econometrics, Machine Learning, Structural Modeling.

Research

Publication

[1] Addressing Endogeneity Using a Two-stage Copula Generated Regressor Approach

Fan Yang, Yi Qian, Hui Xie

Developed from first chapter of dissertation

Published at Journal of Marketing Research

Working Papers

[2] Overcoming Endogeneity and Sparse Data Bias in Consumer-level Random Coefficient Discrete Choice Models Using Copulas

Fan Yang, Xixi Hu, Yi Qian, Hui Xie

Ready for Submission

Services

Journal Reviewers

Journal of Econometrics

CV

My CV can be found here (Last update: Jan. 2025).